Empirical insights on the effect of user-generated website features on micro-conversions
Year of publication: |
2013
|
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Authors: | Holsing, Christian ; Schultz, Carsten D. |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 9.2013, 4, p. 33-46
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Subject: | Clickstream Data | Consumer Behavior | Conversion Rate Optimization | Social Commerce | Social Shopping | User-Generated Content | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Website | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies |
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