Employees and customers : leading company stakeholders in the process of creating its value (marketing perspective)
Edyta Rudawska
| Year of publication: |
2007
|
|---|---|
| Authors: | Rudawska, Edyta |
| Published in: |
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-5-1. - 2007, p. 346-357
|
| Subject: | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention | Stakeholder | Unternehmenserfolg | Firm performance | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003629593