Enhanced social presence through e-branding the consumer in virtual communities
Year of publication: |
2012
|
---|---|
Authors: | Pennington, Robert |
Published in: |
Branding and sustainable competitive advantage : building virtual presence. - Hershey, Pa. : Business Science Reference, ISBN 978-1-61350-171-9. - 2012, p. 189-206
|
Subject: | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
-
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara, (2023)
-
Regt, Anouk de, (2021)
-
Quach, Sara, (2021)
- More ...
-
Being there: cultural presence in electronic commerce
Pennington, Robert, (2008)
-
An econometric analysis of affirmative action
Block, Howard, (1981)
-
Branding cultural analogues in virtual communities
Pennington, Robert, (2015)
- More ...