Enhancing customer satisfaction with chatbots : the influence of anthropomorphic communication styles and anthropomorphised roles
Ying Xu, Jianyu Zhang and Rui Chi and Guangkuan Deng
| Year of publication: |
2023
|
|---|---|
| Authors: | Xu, Ying ; Zhang, Jianyu ; Chi, Rui ; Deng, Guangkuan |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8757, ZDB-ID 2549226-3. - Vol. 14.2023, 2, p. 249-271
|
| Subject: | Anthropomorphic communication style | Anthropomorphised role | Chatbot | Customer satisfaction | Warmth perception | Kundenzufriedenheit | Kommunikation | Communication | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-06-2021-0041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319307