Enhancing user engagement : the role of gamification in mobile apps

Paula Bitrián, Isabel Buil, Sara Catalán

Year of publication:	2021
Authors:	Bitrián, Paula ; Buil, Isabel ; Catalán, Sara
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 170-185
Subject:	Gamification \| Mobile apps \| Self-system model of motivational development \| User engagement \| Mobile Anwendung \| Mobile application \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Computerspiel \| Video game \| Social Web \| Social web \| Kundenintegration \| Customer integration \| Mobilkommunikation \| Mobile communications

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