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Let the Response Fit the Scandal - When deciding how — Or even whether — To react, keep your eye on the brand, the nature of the crisis, and the company's degree of seeming culpability.
Tybout, Alice M, (2009)
How Open Innovation Can Help You Cope in Lean Times - Cutting R&D projects doesn't have to mean relinquishing their benefits forever. Five strategic open-innovation moves can help you reduce costs now without losing future opportunities.
Retail segmentation using artificial neural networks
Boone, Derrick S., (2002)