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Let the Response Fit the Scandal - When deciding how — Or even whether — To react, keep your eye on the brand, the nature of the crisis, and the company's degree of seeming culpability.
Tybout, Alice M, (2009)
Enterprise 2.0: How a Connected Workforce Innovates - A Conversation with Andrew P. McAfee
Retail segmentation using artificial neural networks
Boone, Derrick S., (2002)