EQUITYMAP : measurement, analysis, and prediction of brand equity and its sources

V. Srinivasan; Chan Su Park; Dae Ryun Chang

Year of publication:	2001
Authors:	Srinivasan, V. ; Park, Chan Su ; Chang, Dae Ryun
Publisher:	Stanford : Graduate School of Business
Subject:	Markenimage \| Brand image \| Prognoseverfahren \| Forecasting model \| USA \| United States \| Messung \| Measurement \| Markenführung \| Brand management

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