Essentials of marketing : a marketing strategy planning approach

William D. Perreault Jr., PhD (University of North Carolina), Joseph P. Cannon, PhD (Colorado State University), E. Jerome McCarthy, PhD (Michigan State University)

"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--

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Year of publication:	[2021] ; 17. edition
Authors:	Perreault, William D. ; Cannon, Joseph P. ; McCarthy, Edmund Jerome
Publisher:	New York, NY : McGraw-Hill
Subject:	Marketingtheorie \| Marketing theory \| Marketingmanagement \| Marketing management
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxxii, 768 Seiten Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included
Language:	English
Notes:	"This international student edition is for use outside of the U.S." - Umschlag Revised edition of the authors' Essentials of marketing, [2019] Includes index Zielgruppe - Audience: Ages 18+
ISBN:	978-1-260-57091-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012215897