Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?
| Year of publication: |
2008
|
|---|---|
| Authors: | Andrews, Rick L. ; Currim, Imran S. ; Leeflang, Peter ; Lim, Jooseop |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 1, p. 22-33
|