Ethical issues and concerns in collection of marketing information and marketing intelligence : ethical issue in collection of information
Pratap Chandra Mandal
| Year of publication: |
2019
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|---|---|
| Authors: | Mandal, Pratap Chandra |
| Published in: |
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-3591, ZDB-ID 2578048-7. - Vol. 10.2019, 2, p. 16-28
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| Subject: | Direct Marketing | Ethical Issues | Information Privacy | Information Security | Intrusion | Marketing Research | Misrepresentation | Preventive Measure | Marktforschung | Market research | Unternehmensethik | Business ethics | Datenschutz | Data protection | Direktmarketing | Direct marketing | Datensicherheit | Data security | Ethik | Ethics | Marketing | Information |