Evaluating match of firm and customer resources to maximize value

Ebru Kuzgun, Gulden Asugman

Year of publication:	2024
Authors:	Kuzgun, Ebru ; Asugman, Gulden
Published in:	Promoting value creation through organizational effectiveness and development. - Hershey, PA : IGI Global, ISBN 978-1-6684-8480-7. - 2024, p. 68-89
Subject:	Betriebliche Wertschöpfung \| Value creation \| Beziehungsmarketing \| Relationship marketing

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