Evaluating vehicle source effects
David A. Aaker and Phillip K. Brown
| Year of publication: |
1972
|
|---|---|
| Authors: | Aaker, David A. ; Brown, Phillip K. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 12.1972, 4, p. 11-16
|
| Subject: | Werbungsbetrieb | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001784642