Evidence that user-generated content that produces engagement increases purchase behaviours
Edward C. Malthouse, Bobby J. Calder, Su Jung Kim and Mark Vandenbosch
| Year of publication: |
May 2016
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| Authors: | Malthouse, Edward C. ; Calder, Bobby J. ; Kim, Su Jung ; Vandenbosch, Mark B. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 5/6, p. 427-444
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| Subject: | User-generated content | social media | engagement | elaboration likelihood model | customer experience | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1148066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011483103