eWOM anatomy of online product reviews : interaction effects of review number, valence, and star ratings on perceived credibility
Seoyeon Hong and Matthew Pittman
| Year of publication: |
2020
|
|---|---|
| Authors: | Hong, Seoyeon ; Pittman, Matthew |
| Subject: | ELM | eWOM | heuristics | product ratings | product reviews | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Online-Handel | Online retailing | Social Web | Social web | Produktivität | Productivity | Bewertung | Evaluation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1703386 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395585