Examining consumer attitudes towards retailers' m-commerce mobile applications : an initial adoption vs. continuous use perspective
Graeme McLean, Kofi Osei-Frimpong, Khalid Al-Nabhani, Hannah Marriott
| Year of publication: |
2020
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|---|---|
| Authors: | McLean, Graeme J. ; Osei-Frimpong, Kofi ; Al-Nabhani, Khalid ; Marriott, Hannah |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 106.2020, p. 139-157
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| Subject: | Brand attitudes | Continuous usage | Customer attitudes | Customer loyalty | Initial adoption | M-commerce | M-commerce adoption | Retail mobile apps | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.08.032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012158345