Examining consumers' continuous usage of multichannel retailers' mobile applications
Year of publication: |
2022
|
---|---|
Authors: | Al-Nabhani, Khalid ; Wilson, Alan M. ; McLean, Graeme J. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 1, p. 168-195
|
Subject: | brand loyalty | continuous usage | escapism | hedonic | m-commerce | mobile apps | mobile retailing | utilitarian | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction |
-
McLean, Graeme J., (2020)
-
Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H., (2022)
-
The customer retail app experience : implications for customer loyalty
Molinillo, Sebastian, (2022)
- More ...
-
Developing a Mobile Applications Customer Experience Model (MACE) : implications for retailers
McLean, Graeme J., (2018)
-
McLean, Graeme J., (2020)
-
"Regrettable-escapism" the negative effects of mobile app use : a retail perspective
McLean, Graeme J., (2022)
- More ...