Examining consumers' perceptions of relationship value with retailers : a multi-method approach
Muhammad Abid, Syed Muhammad Fazal e Hasan, Hormoz Ahmadi, Alireza Amrollahi and Gary Mortimer
| Year of publication: |
2024
|
|---|---|
| Authors: | Abid, Muhammad ; Fazal-e-Hasan, Syed Muhammad ; Ahmadi, Hormoz ; Amrollahi, Alireza ; Mortimer, Gary |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 12, p. 1172-1189
|
| Subject: | WOM | Consumer gratitude | Long-term relationships | Marketing investments | Perceived relationship value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-03-2023-0195 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015159310