Examining purchase intention for luxury fashion : integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories

Mei Mei Lau, Peggy Mei Lan Ng, Elaine Ah Heung Chan and Cherry Tin Yan Cheung

Year of publication:	2022
Authors:	Lau, Mei Mei ; Ng, Peggy M. L. ; Chan, Elaine Ah Heung ; Cheung, Cherry Tin Yan
Subject:	Active engagement \| Affect-behavior-cognition (ABC) model of attitude \| Attitude toward celebrity endorsement \| Brand attractiveness \| Luxury fashion \| Passive engagement \| Purchase intention \| Self-identity \| Social identity \| Theory of reasoned action (TRA) \| Konsumentenverhalten \| Consumer behaviour \| Mode \| Fashion \| Luxusgüter \| Luxury goods \| Verbrauchereinstellung \| Consumer attitudes \| Persönlichkeitspsychologie \| Personality psychology \| Sozialpsychologie \| Social psychology \| Celebrity-Werbung \| Celebrity endorsement \| Markenimage \| Brand image