Examining the determinants of consumer support for corporate social advocacy
Joon Kyoung Kim, Holly Overton, Khalid Alharbi, Jackson Carter and Nandini Bhalla
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Joon Kyoung ; Overton, Holly ; Alharbi, Khalid ; Carter, Jackson ; Bhalla, Nandini |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 28.2023, 3, p. 451-468
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| Subject: | Corporate social advocacy | Self-efficacy | Theory of planned behavior | Word-of-mouth | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Verbrauchereinstellung | Consumer attitudes |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-04-2022-0043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014288259