Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives : the case of Nike's Colin Kaepernick campaign
Jo-Yun Li, Joon Kyoung Kim and Khalid Alharbi
| Year of publication: |
2022
|
|---|---|
| Authors: | Li, Jo-Yun ; Kim, Joon Kyoung ; Alharbi, Khalid |
| Subject: | brand attachment | consumer involvement | Corporate social advocacy | issue involvement | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1857111 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207294