Examining the dynamics of customer adoption of retail loyalty programmes in India

Renu Bhardwaj, Pavleen Soni

Year of publication:	2020
Authors:	Bhardwaj, Renu ; Soni, Pavleen
Published in:	International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2020, 4, p. 357-372
Subject:	loyalty programmes \| attitude \| perceived loyalty programme attributes \| adoption \| India \| Indien \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenbindungsprogramm \| Loyalty program \| Einzelhandel \| Retail trade

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