Examining the impact of relational benefits on continuance intention of PBS services : mediating roles of user satisfaction and engagement
Year of publication: |
2022
|
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Authors: | Pattnaik, Pinaki Nandan ; Shukla, Mahendra Kumar |
Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 14.2022, 4, p. 637-657
|
Subject: | Continuous usage intention | Customer engagement | India | Multiple mediations | Relationship benefits | Social exchange theory | Stimulus organism response theory | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Indien | Austauschtheorie | Konsumentenverhalten | Consumer behaviour | Arbeitszufriedenheit | Job satisfaction | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality |
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