Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets
Roland Helm; Stephanie Gritsch
| Year of publication: |
2014
|
|---|---|
| Authors: | Helm, Roland ; Gritsch, Stephanie |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 23.2014, 2, p. 418-428
|
| Subject: | Adaption | Busines-to-business | Globalization | Industrial goods | International marketing strategy | Marketing mix | Standardization | Uncertainty | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Risiko | Risk | Standardisierung |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010360020