Examining the information value of virtual communities : factual versus opinion-based message content

Chris Archer-Brown; Niall Piercy; Adam Joinson

Year of publication:	2013
Authors:	Archer-Brown, Chris ; Piercy, Niall ; Joinson, Adam N.
Published in:	Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 3/4, p. 421-438
Subject:	Social Web \| Social web \| Virales Marketing \| Viral marketing \| Informationswert \| Information value \| Strukturgleichungsmodell \| Structural equation model

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