Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Phyra Sok; Aron O'Cass
| Year of publication: |
2015
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|---|---|
| Authors: | Sok, Phyra ; O'Cass, Aron |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 47.2015, p. 156-165
|
| Subject: | New product innovation | Individual | Attention-to-detail | Creativity | Ambidexterity | Kreativität | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Organisationale Ambidextrie | Ambidextrous organization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011313549