Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
Aron O'Cass; Phyra Sok
Year of publication: |
2013
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Authors: | O'Cass, Aron ; Sok, Phyra |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 8, p. 1074-1084
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Subject: | Innovationsmanagement | Innovation management | B-to-B-Marketing | Business-to-business marketing | Führungsstil | Leadership style | Betriebsklima | Work climate | Betriebliche Wertschöpfung | Value creation | Dienstleistungssektor | Service industry | Kambodscha | Cambodia |
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