Examining the relationship between language divergence and word-of-mouth intentions
Yves Van Vaerenbergh; Jonas Holmqvist
| Year of publication: |
2014
|
|---|---|
| Authors: | Van Vaerenbergh, Yves ; Holmqvist, Jonas |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 8, p. 1601-1608
|
| Subject: | Language | Multilingualism | Service encounter | Word of mouth | Virales Marketing | Viral marketing | Sprache | Mehrsprachigkeit | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kommunikation | Communication | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379257