Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches
Year of publication: |
2023
|
---|---|
Authors: | Rather, Raouf Ahmad ; Raisinghani, Manju ; Gligor, David ; Parrey, Shakir Hussain ; Russo, Ivan ; Bozkurt, Sıddık |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-16
|
Subject: | Destination brand engagement | Cognitive-brand engagementm Behavioral-brand engagement | Affective-brand engagement | Destination brand reputation | Tourist citizenship behaviors | COVID-19 pandemic | Arbeitsverhalten | Work behaviour | Coronavirus | Reputation | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Leistungsmotivation | Work motivation | Markenführung | Brand management |
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