Executive and consumer decision processes: increasing useful sensemaking by identifying similarities and departures
Year of publication: |
2001
|
---|---|
Authors: | Wilson, Elizabeth J. ; Woodside, Arch G. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 16.2001, 5, p. 401-414
|
Publisher: |
MCB UP Ltd |
Subject: | Decision making | Executives | Consumers |
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