An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Brent Rollins and Shravanan Ramakrishnan and Matthew Perri
| Year of publication: |
2013
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| Authors: | Rollins, Brent ; Ramakrishnan, Shravanan ; Perri, Matthew |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 23645404. - Vol. 7.2013, 3, p. 285-295
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010185136