Experimental Treatments in Marketing: Experiment Variables

Marketing experiment is a set of operations, performed in a well defined and controlled environment, in which intentionally and repeatedly changes are caused among the factors of influence, identifying and then measuring the changes recorded by the effects.

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Year of publication:	2012
Authors:	NASTASE, Dan
Published in:	Romanian Statistical Review Supplement. - Institutul National de Statistica şi Studii Economice (INSSE). - Vol. 60.2012, 2, p. 333-335
Publisher:	Institutul National de Statistica şi Studii Economice (INSSE)
Subject:	experiment \| markteting \| variable \| effect factors \| experimental treatment \| product \| price

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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