Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews

Xiaoyue Wu, Liyin Jin, Qian Xu

Year of publication:	2021
Authors:	Wu, Xiaoyue ; Jin, Liyin ; Xu, Qian
Published in:	Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 2, p. 238-250
Subject:	Online review \| Perceived expertise \| Persuasion \| Product recommendation \| Rating variance \| Virales Marketing \| Viral marketing \| Online-Marketing \| Internet marketing \| Online-Handel \| Online retailing \| Konsumentenverhalten \| Consumer behaviour \| Personalisierung \| Personalization \| Bewertung \| Evaluation \| Social Web \| Social web

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