How Affirmational versus Negational Identification Frames Influence Uniqueness‐Seeking Behavior
| Year of publication: |
2013
|
|---|---|
| Authors: | Jin, Liyin ; He, Yanqun ; Zou, Deqiang ; Xu, Qian |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 10, p. 891-902
|