Explaining social exchanges in information-based online communities (IBOCs)
Year of publication: |
2016
|
---|---|
Authors: | Benoit, Sabine ; Bilstein, Nicola ; Hogreve, Jens ; Sichtmann, Christina |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 27.2016, 4, p. 460-480
|
Subject: | World wide web | Social exchange theory | Information exchange | Customer participation | Customer integration | Online community | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Internet | Kundenintegration | Austauschtheorie | Electronic Commerce | E-commerce |
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