Exploring authenticity meanings in the global-local continuum : semiotic insights from the Måneskin case
Matteo Corciolani
| Year of publication: |
2024
|
|---|---|
| Authors: | Corciolani, Matteo |
| Subject: | Authenticity | Glalienation | Global consumer culture positioning | Glocalization | Local consumer culture positioning | Semiotics | Konsumentenverhalten | Consumer behaviour | Semiotik | Internationales Marketing | International marketing | Glaubwürdigkeit | Credibility | Kulturelle Identität | Cultural identity | Markenführung | Brand management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-10-2023-0274 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202379