Exploring consumer privacy concerns and RFID technology : the impact of fear appeals on consumers behaviors
Lauren Skinner Beitelspacher, John D. Hansen, Allen C. Johnston, and George D. Deitz
| Year of publication: |
2012
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|---|---|
| Authors: | Beitelspacher, Lauren Skinner ; Hansen, John D. ; Johnston, Allen C. ; Deitz, George D. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 2, p. 147-159
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| Subject: | RFID | Datensicherheit | Data security | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009551725