Exploring mobile commerce activities' impact on retail firm performance
Year of publication: |
2024
|
---|---|
Authors: | Cao, Lanlan ; Liu, Xin ; Trinchera, Laura ; Touzani, Mourad |
Subject: | Customer measure | Dynamic capabilities theory | Firm performance | Mobile commerce | Retailing | Unternehmenserfolg | Mobile Business | Mobile business | Einzelhandel | Retail trade | Dynamische Kompetenzen | Dynamic capabilities |
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