Exploring omnichannel retailing : common expectations and diverse realities
Wojciech Piotrowicz, Richard Cuthbertson, editors
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Piotrowicz, Wojciech (ed.) ; Cuthbertson, Richard (ed.) |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Welt | World | Geschäftsmodell | Mehrgleisiger Vertrieb |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
Erscheint auch als (Online-Ausgabe):
Exploring Omnichannel Retailing. - Cham : Springer International Publishing, 2019. - Online-Ressource (XIV, 288 p. 15 illus, online resource)
Persistent link: https://www.econbiz.de/10011918784