Exploring omnichannel strategies : a path to improve customer experiences
Susana C. Silva, Francisca Pinto Silva and Joana Carmo Dias
| Year of publication: |
2024
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|---|---|
| Authors: | Silva, Susana C. ; Silva, Francisca Pinto ; Dias, Joana Carmo |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 1, p. 62-88
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| Subject: | Customer experience | Luxury/non-luxury segment companies | Omnichannel | Retail industry | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-03-2023-0198 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484202