Exploring online repurchase behavioural intention of university students in Malaysia
Year of publication: |
2013
|
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Authors: | Sajad Rezaei ; Amin, Muslim |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 6.2013, 2, p. 92-119
|
Subject: | online shopping | behavioural intention | repurchase intention | pre-purchase user perceptions of attributes | pre-purchase user attributes | post-purchase user attribute | Malaysia | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Studierende | Students | Verbrauchereinstellung | Consumer attitudes | Innovationsakzeptanz | Innovation adoption | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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