Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market
Ashish Gupta (Department of Business Management, Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh, India), G.P. Sahu (School of Management Studies, Motilal Nehru National Institute of Technology Allahabad (India), Teeliarganj, Allahabad, Uttar Pradesh, India)
| Year of publication: |
2015
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|---|---|
| Authors: | Gupta, Ashish ; Sahu, G. P. |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 9.2015, 4, p. 375-395
|
| Subject: | relationship marketing | customer loyalty | satisfaction | mobile telecom | service quality | India | Indien | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Dienstleistungsqualität | Service quality | Telekommunikationssektor | Telecommunications industry | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011545293