Exploring sport brand development strategies to strengthen consumer involvement with the product : the case of the Australian A-League
Thilo Kunkel; Jason P. Doyle; Daniel C. Funk
| Year of publication: |
2014
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|---|---|
| Authors: | Kunkel, Thilo ; Doyle, Jason P. ; Funk, Daniel C. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 17.2014, 4, p. 470-483
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| Subject: | Sport brand | Brand development | Brand strategy | Strategic management | Organisational strategy | Markenführung | Brand management | Strategisches Management | Australien | Australia | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010425628