Exploring the comparative importance of online hotel reviews' heuristic attributes in review helpfulness : a conjoint analysis approach
Sung-Byung Yang, Seung-Hun Shin, Youhee Joun and Chulmo Koo
| Year of publication: |
October 2017
|
|---|---|
| Authors: | Yang, Sung-Byung ; Shin, Seung-Hun ; Joun, Youhee ; Koo, Chulmo |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 7, p. 963-985
|
| Subject: | Online hotel review | heuristic attribute importance | reviewer-related attribute | review-related attribute | review helpfulness | conjoint analysis | exploratory case study | Conjoint-Analyse | Conjoint analysis | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2016.1251872 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011757752