Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Son K. Lam; Michael Ahearne; Ryan Mullins; Babak Hayati; Niels Schillewaert
| Year of publication: |
2013
|
|---|---|
| Authors: | Lam, Son K. ; Ahearne, Michael ; Mullins, Ryan ; Hayati, Babak ; Schillewaert, Niels |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 2, p. 234-252
|
| Subject: | Markenführung | Brand management | Kundenbindung | Customer retention | Produktentwicklung | New product development | Wahrnehmung | Perception | Produktlebenszyklus | Product life cycle |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009736677