The influence of perceived innovation and brand awareness on purchase intention of innovation product : an example of iPhone
Shwu-Ing Wu and Li-Pang Ho
| Year of publication: |
2014
|
|---|---|
| Authors: | Wu, Shwu-ing ; Ho, Li-pang |
| Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 11.2014, 4, p. 1-22
|
| Subject: | Perceived innovation | brand awareness | perceived value | perceived quality | purchase intention | Konsumentenverhalten | Consumer behaviour | Innovation | Markenimage | Brand image | Produktqualität | Product quality | Produktentwicklung | New product development | Wahrnehmung | Perception | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010411646