Exploring the impact of need to evaluate on advertisements : a study of small city Indian consumers
Varisha Rehman (Galgotias University, Greater Noida (UP), Gautam Buddh Nagar, Uttar Pradesh, India), Anurika Vaish (Indian Institute of Information Technology (IIIT), Allahabad (UP), India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Rehman, Varisha ; Vaish, Anurika |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 10.2015, 1, p. 110-121
|
| Subject: | need to evaluate | NTE | advertising | small town | India | age | gnder | Indien | Kleinstadt | Small town | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011500650