Exploring the influence of personal schema on trust transfer and switching costs in brick-and-click bookstores
Year of publication: |
2011
|
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Authors: | Lee, Kun Chang ; Chung, Namho ; Lee, Sangjae |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 48.2011, 8, p. 364-370
|
Subject: | Buchhandel | Book trade | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
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