Exploring the influence of short video platforms on tourist attitudes and travel intention : a social-technical perspective
Year of publication: |
2024
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Authors: | Qiu, Liangwei ; Li, Xiangping ; Choi, Suh-hee |
Published in: |
Journal of destination marketing & management : JDMM. - Amsterdam [u.a.] : Elsevier, ISSN 2212-5752, ZDB-ID 2694406-6. - Vol. 31.2024, Art.-No. 100826, p. 1-11
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Subject: | Quality of SVP | Short video platforms (SVPs) | Social learning theory | Social media influencers (SMIs) | Source credibility | Technology acceptance model (TAM) | Travel intention | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing |
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