Exploring the linear and quadratic effects of customer and competitor orientation on export performance
Jorge Francisco Lengler; Carlos M. P. Sousa; Catarina Marques
| Year of publication: |
2013
|
|---|---|
| Authors: | Lengler, Jorge Francisco ; Sousa, Carlos M. P. ; Marques, Catarina |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 5, p. 440-468
|
| Subject: | Customer orientation | Competitor orientation | Export performance | Beziehungsmarketing | Relationship marketing | Export | Wettbewerbsstrategie | Competitive strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009793479